The Power of a Dedicated Brand Designer: Why Personalized Design Solutions will Always Win Out

by Branding Tips

I am sure you’ve heard of them, or perhaps even used them… quickie “need it yesterday” design sites like Fiverr, 99Designs. While these people-by-the-hour websites may offer an affordable and quick solution for design needs, the absence of personalized attention and a dedicated designer can ultimately hinder your brand’s success. In this post, I’ll share a few reasons why partnering with a brand designer, like myself, is a smarter and more effective choice for your business, especially if you are seeking long-term success and growth.

Personalized Attention and 1:1 Communication

When you work with a dedicated brand designer, you have the opportunity to engage in meaningful conversations about your design needs. Unlike sites like Fiverr, where interactions can feel transactional and limited, a brand designer is committed to understanding your unique requirements, allowing for a more personalized and tailored design experience.

Instant Access and Ongoing Support

Communicating through an app or platform on Fiverr can create delays in addressing questions or additional design support. With a dedicated brand designer, like me, you have the advantage of instant access through email, ensuring faster response times and seamless communication throughout the design process.

Relationship Building and Deep Understanding

A significant drawback of sites like Fiverr is that the designers there often lack the opportunity to get to know you and your business intimately. In contrast, a dedicated brand designer invests time in understanding your brand’s values, goals, and target audience. This deeper understanding fosters the creation of designs that effectively represent your brand’s essence and resonate with your audience.

Revisions and Lasting Quality

While Fiverr may offer cost-effective design options, the quality and longevity of the designs may suffer. Dedicated brand designers prioritize crafting high-quality designs that stand the test of time. Additionally, they provide the necessary revisions and support to ensure that the final deliverables align with your brand’s vision and meet your expectations, and that you and your team are confident in how to use your new assets to their fullest potential.

Time Efficiency and Time Zone Considerations

Although Fiverr may seem convenient, the time spent explaining your design requirements through detailed briefs can often exceed the time it takes to communicate directly with a brand designer. Additionally, hiring a random freelancer on Fiverr can result in time zone differences, potentially causing delays when you need immediate answers or support.

While it might seem appealing to spend less money right away, when it comes to building a strong and impactful brand, working with a dedicated brand designer surpasses the generic and transactional experience provided by sites like Fiverr. The personalized attention, ongoing support, deep understanding of your brand, and high-quality designs delivered by a brand designer are worth the investment. So, why settle for mediocrity when you can collaborate with a dedicated brand designer to create designs that truly elevate your brand? Let’s unleash your brand’s full potential together!

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Lexi Hoebing, graphic designer oklahoma

Hi I’m Lexi Hoebing

An award-winning, one-woman design studio in OKC focusing on clean, minimal design for corporate, non-profit, and small biz clients.


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